The starting point of the project was the Old World and Europe in particular since Europe is home to wine culture and the art of the printed book. “Not a Wine Book” is a collection of metaphors and simple meanings. As the canvas, I chose the book I have had since my university days: Emil Ruder’s “Typographie: A Manual of Design.”

I came up with an idea to create a “book” about wine and fill it with associations and moods because alcohol has a controversial reputation. The centuries-old culture of wine led to the creation of enology – the science of wine. Wine is tightly woven into the modern world: it’s everywhere from cinema and literature to wine championships and harvest festivals. In this project, wine meets typography, book printing, and visual art. Now, it’s not only about wine, it is beyond wine.